A|B split testing allows owners, consultants, and marketers to better understand customer habits and to figure out what best motivates them toward the desired action.
Going from a 3% conversion to a 4% may not seem like a lot, but this ~33% increase could be all that it takes to get to a positive ROI on your pay-per-click campaigns.
It is often helpful to get customer feedback in an effort to get a better idea of what members like, want, and expect from your business. For example, many climbing gyms conduct “termination” surveys to gain more information about why members choose to terminate their membership.
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