Articles, Guides, and Resources to Improve Your Online Marketing

  • Optimizing Campaigns Quickly With Split Testing

    Optimizing Campaigns Quickly With Split Testing

    A|B split testing allows owners, consultants, and marketers to better understand customer habits and to figure out what best motivates them toward the desired action.

  • 6 Ways Your Gym Can Sell More Memberships

    6 Ways Your Gym Can Sell More Memberships

    Going from a 3% conversion to a 4% may not seem like a lot, but this ~33% increase could be all that it takes to get to a positive ROI on your pay-per-click campaigns.

  • 10 Rules For Your Membership Termination Surveys

    10 Rules For Your Membership Termination Surveys

    It is often helpful to get customer feedback in an effort to get a better idea of what members like, want, and expect from your business. For example, many climbing gyms conduct “termination” surveys to gain more information about why members choose to terminate their membership.

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